First things first: This is nowhere near a comprehensive guide to blogging. There are dozens of good books written about creating, growing, and maintaining a blog, and if you’re interested in going down that path, we’d recommend you find a few you like. We hope, though, that this chapter provides enough background to give you a solid understanding of whether or not it’s the right endeavor for you.
As web publishing has gotten easier, blogs have become more prevalent. Individuals with little to no technical experience can start up and run a blog using any number of different platforms. http://www.flaminko.net/?p=5069 http://www.flaminko.net/?p=5069 http://www.flaminko.net/?p=5069 http://www.flaminko.net/?p=5069Consumers read blogs at greater rates now than ever before. Exact numbers are difficult to find, given how widely distributed blogs are, but there are more than 33 million new posts each month using WordPress alone.
How are people using blogs?
Every blog has its own set of objectives. Some are run by individuals, some by companies, and others by some combination of the two. While you can find a blog covering just about anything, there are several overarching buckets they usually fall into:
These blogs are written by a company for its consumers or stakeholders. They are often found on the main company website or a dedicated subdirectory/subdomain therein. (Side note: there’s good evidence that says a subdirectory is a better choice than a subdomain
.) Topics can vary from news and announcements to product launch info and even community relations efforts.
Personal/diary: Bloggers who keep a personal journal online may have aspirations to develop them into other types of blogs, but their primary function is sharing their lives and experiences and generally target existing friends and family.
Hobby or interest: These blogs are focused around a theme. It could be professional in nature (tech blogs often fall under this banner) or completely personal (involving something like fashion, beauty, sports, etc).
Professional: These folks are in it to make a profit. They may base their income on ads or even affiliate sales, or they may have other means of income; the key is that these blogs earn them a paycheck.
This category often looks like what is often called hyper-local news. A local Seattle blog, the West Seattle Blog
, is a great example of this working quite well. The blog covers news related to its particular neighborhood and has rich user forums that often generate a great deal of the content.